Perhaps frustrated after years of pretending to be a “fair and balanced” news organization, Fox News threw out its usual playbook of merely skirting the line of journalistic ethics today and went all in with a four-minute video that can only be described as a political attack ad.
The slickly-produced video, which Fox & Friends co-host Steve Doocy said had been “weeks” in the making, aired on the morning news show today after a brief introduction from the Fox crew. “Let’s talk a little bit about what the campaign slogan used to be for President Obama when he was a candidate, remember it was ‘hope and change,’” co-host Gretchen Carlson said, “so we decided to take a look back at the president’s first term to see if it lived up to ‘hope and change.’”
What follows has all the trappings of a classic negative campaign ad: Dark and ominous orchestral music, news anchors intoning about various troubles facing the American middle class, quick cuts to stock footage of foreclosure signs, and graphics comparing gas prices and food stamp usage before and after Obama’s term. If one removed Carlson’s introduction and the Fox ticker at the bottom, even the most informed political observer would think it was produced by a Karl Rove attack group or Mitt Romney super PAC — not a “news” organization.