FRANK Luntz is like a serial killer of the English language.

As soon as I heard the term “job creators,” I said to myself, “that sounds like Frank Luntz talking.”  And sure enough, it’s right in there in Frank Luntz’s latest book, Win:  The Key Principles to Take Your Business from Ordinary to Extraordinary.  Here are Luntz’s exact words:  “You don’t create jobs by making life difficult for job creators.”  That’s under the heading “The Ten Rules for 2012:  What Americans Really Want to Hear from Their Representatives.”

Here is Luntz’s list of what we all “really” want to hear in 2012:

1. I will never accept the status quo.
2. I will never apologize for America.
3. I will find at least one penny of waste to cut from every dollar of spending.
4. I will never raise taxes in a recession.
5. You don’t work for me.  I work for you.
6. I will fight for the public’s right to know the cost and consequences of every piece of legislation and regulation.
7. I will always prioritize American rights over the rights of those who wish to do us harm.
8. I will work with anyone who will work with me.
9. I will always support freedom.
10. I still believe in the American principle:  of the people, by the people, for the people.

Note the absence of anything even resembling a policy, a program, or a solution to anyone’s problems.  So, for instance, the Luntzified Republican Party’s health care plan really is, “don’t get sick.”

And leaving Ron Paul aside, doesn’t that Luntz list sound like every single Republican candidate for President? 

And almost every Republican Governor?  And almost every Republican Senator?  And, of course, Sarah Palin?

Which suggests this startling possibility:  If they all read Luntz’s book, then they all know how to read.

(Source: theamericanbear)